Professional photographers survey by Kodak : A survey of more than 9,000 professional photographers in the US shows that film continues to have an avid following, with 75 percent of photographers saying they will continue to use film, even as some embrace digital imaging technology. The results of the US survey, conducted by the Eastman Kodak Company, mirror the results of a similar survey the company recently conducted in Europe, where more than two-thirds of professional photographers surveyed plan to continue using film. According to the US survey results, more than two-thirds (68 percent) of professional photographers prefer the results of film to those of digital for certain applications.
Film preferred to Digital - Applications
• film’s superiority in capturing more information on medium and large format films (48 percent);
• creating a traditional photographic look (48 percent);
• capturing shadow and highlighting details (45 percent);
• the wide exposure latitude of film (42 percent); and
• archival storage (38 percent).